It all starts with the first-time user experience, of course, but it’s extended with a solid Live Ops program. These types of changes are especially important for F2P games since monetization starts after the player already downloaded and begins engagement with the game. Basically, these are changes made to the game after it goes live and ones that occur without changing the fundamental game code or playing experience. Live Ops are new enhancements to game play that are not necessary for the overall functionality or playability of the game, like cosmetic enhancements, weekend events, a limited time offer, or a paid UA (user acquisition) campaign. Our games become a living breathing organic product that is constantly evolving and you need to strive to give users a fresh experience each and every single day. ![]() Live Ops is now an integral part of any Free to Play game and must be thoroughly planned throughout the design and pre-production phases. We are no longer in the day and age where creating a game, shipping it off, and wiping our hands clean is acceptable for a long lived financially successful game. ![]() Live Ops for any game is the most important, yet challenging, part of game development.
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